Amidst all the hype of NBA All-Star Weekend, fans at home can feel left out. So Swift and adidas teamed up to give our followers an inclusive All-Star experience with a creative twist. Over three days, we turned an empty warehouse in downtown New Orleans into a living, breathing art gallery: The adidas Hoops Collective. Comprised of the country’s most influential street artists, the Collective documented All-Star Weekend 2017 in real-time via murals, comic strips, illustrations and customized kicks. Fans could watch adidas athletes visiting the space, and influence the artwork via social. Our creativity even made its way to the ultimate stage — the All-Star game itself — as James Harden opted to wear sneakers customized by the adidas Hoops Collective.