BUITONI BRAND STRATEGY
       
     
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BUITONI BRAND STRATEGY
       
     
BUITONI BRAND STRATEGY

Buitoni pasta products once were the category standard, but increasing competition has crowded the stovetop. To help Buitoni regain the hearts and stomachs of its consumers, Swift is conducting ethnographic primary research to help inform the development of Buitoni's long term brand strategy. We're zeroing in on the things that make Buitoni different to drive a fresh strategy that speaks to today's pasta lover.

BUI003_FB_Summer_Pasta_Vibes_070215.jpg
       
     
BUI003_PIN_Meal_Made_DETAIL_080315_v3.gif
       
     
SWF031_BUI_DETAIL_120515_4.gif
       
     
SWF005_BUI_DETAIL_112315_6.jpg