STARBUCKS FAN FLAVORS
       
     
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STARBUCKS FAN FLAVORS
       
     
STARBUCKS FAN FLAVORS

Fan Flavors extended a summer of fun and tapped into Starbucks customers’ favorite off-menu Frappuccino mash-ups. A global Flav-Off contest and dynamic digital campaign led to new product creation across 17,000 stores. Six strawsome blends battled for the Fan Favorite title over a 2-week voting spree, sparking more than 2 million votes and 1.6 million unique visitors to Frappuccino.com.

SBX111_LemonBar_Intro_IG_060215_v1.jpg
       
     
tumblr_nqtx1keQsD1tv7fsto1_500.gif
       
     
SWF031_SBUX_DETAIL_12055_2.jpg
       
     
SWF031_FLV_OFF_DETAIL_112515_2.gif