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Made with Code / #MyFutureMe
       
     
       
     
Google Made with Code #MyFutureMe

Seeing your future is believing in your future.

A majority of the “jobs of tomorrow” don’t exist today, leaving many teen girls feeling uncertain about their way forward. Google Made with Code wants to reshape how young women envision who they can become.

Swift teamed with Google and Snapchat to create the #MyFutureMe coding contest and campaign. Teen girls were motivated to imagine, build, and share how they see their future by creating their own Snapchat lens. Keeping real girls and women at the center of our approach, we orchestrated a range of content and communications to encourage girls to enter the coding challenge, including designing inspirational posts for influential parties. #MyFutureMe was an overwhelming success and contributed to the more than 1 million Made with Code coding projects completed in 2017.

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Made with Code / #MyFutureMe
       
     
Made with Code / #MyFutureMe

Seeing your future is believing in your future.

A majority of the “jobs of tomorrow” don’t exist today, leaving many teen girls feeling uncertain about their way forward. Google Made with Code wants to reshape how young women envision who they can become.

Swift teamed with Google and Snapchat to create the #MyFutureMe coding contest and campaign. Teen girls were motivated to imagine, build, and share how they see their future by creating their own Snapchat lens. Keeping real girls and women at the center of our approach, we orchestrated a range of content and communications to encourage girls to enter the coding challenge, including designing inspirational posts for influential parties. #MyFutureMe was an overwhelming success and contributed to the more than 1 million Made with Code coding projects completed in 2017.