SWF031_HP_HMPG_012116.jpg
       
     
       
     
SWF031_HP_STEALING_012216.gif
       
     
SWF031_HP_House_Desktop_012216.gif
       
     
SWF031_HP_House_Mobile_012216.jpg
       
     
       
     
HOT POCKETS HOUSE

Hot Pockets’ Honorary Roommate campaign centers on four roommates who use Hot Pockets as fuel to do the most awesome of things. Launching with an online video and supported through social posts across Twitter, Facebook, Instagram, Tumblr and Popkey, the campaign calls on users to create content showing how Hot Pockets powers their adventures. The multichannel effort includes a new Tumblr-integrated hotpockets.com home page, partnerships with six influential Vine personalities and a Hot Pockets Popkey gif keyboard, allowing the brand to disrupt and drive user participation in fresh, new ways.

SWF031_HP_HMPG_012116.jpg
       
     
       
     
SWF031_HP_STEALING_012216.gif
       
     
SWF031_HP_House_Desktop_012216.gif
       
     
SWF031_HP_House_Mobile_012216.jpg