STARBUCKS #MakeSomeFun
       
     
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STARBUCKS #MakeSomeFun
       
     
STARBUCKS #MakeSomeFun

Starbucks Frappuccino is the go-to drink for summer fun, with 12 million followers on social. To reach new audiences, we issued a simple mission to 26 creative influencers: Grab a Frappuccino and go #MakeSomeFun. In turn, they produced more than 90 pieces of original content and found thirsty fans on channels without an established Frappuccino presence, such as Vine, YouTube and Snapchat. #MakeSomeFun engaged 20 million new individuals without any paid media and generated a boost in YOY sales in store.

SBX111_ROMAIN-LAURENT_FLOAT_TW.gif
       
     
SBX111_BRIGHT-BAZAAR_PUBLIC-ART_TU.jpg
       
     
tumblr_ntpc3sfiyP1uelknlo1_1280.jpg
       
     
SBX111_Instigator_JULIAN-GLANDER_OG-PERSONIFY_TU.gif
       
     
tumblr_ntpp38jcUn1uelknlo1_500.gif
       
     
SWF031_SUM_FUN_DETAIL_OAKLEY_120815_2.jpg
       
     
SWF031_SUM_FUN_DETAIL_112515_2.gif