Beauty (and commerce) made simple.
Olio e Osso is a small-batch skincare line located right in our hometown, Portland, Oregon. They believe that beauty should be simple, and their products prove that when it comes to skin, purity, and subtlety win.
While their previous website was elegant, the commerce experience was not, resulting in drop-off along the purchase funnel. Swift pulled inspiration from the brand to create an online presence as clean and beautiful as the products are.
Minimalist art direction, easy navigation and updated product, and beauty photography made all the difference in this site refresh.