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OUTSHINE IT'S IN OUR NATURE

“Live Life Brighter” champions the choices consumers make to live better, acknowledging that being healthy isn’t a trend, it’s an attitude. The integrated brand campaign builds on Outshine Fruit Bars’ market leadership position and boosts brand awareness with a :30 broadcast spot and strategic digital work across multiple platforms. The broadcast ad “It’s in Our Nature” underscores these values, shifting focus from the product to the people with the statement: “We’re not just about making healthy snacks. We’re about making healthy snackers.”

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DRY016_Snack Hack Peach_IG.jpg
       
     
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DRY016_One_bar_two_ways_IG_V2.jpg
       
     
DRY_Smoothie_hack_first_frame.jpg