More play in the everyday.
The Starbucks Frappuccino is an iconic symbol of summer fun. So when Starbucks asked Swift to translate that awesomeness to their line of bottled Frappuccinos — for a series of short Snapchat ads — we drank it up.
Our team crafted a series of visually-arresting animations featuring carnival games, Rube Goldberg machines, and other playfulness, to hype three of Starbucks' most popular flavors—S'mores, Coffee, and Mocha. These thumbstoppers performed so strongly Starbucks brought them back to market for an additional run the following fall.