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Stouffer's It's What's On the Inside That Counts

Stouffer’s recently relaunched its classic lasagna with a brand new recipe featuring simplified and wholesome ingredients. In support of the relaunch campaign, “It’s What’s On the Inside That Counts,” Swift created a variety of digital and social content. 

Initial launch creative was centered around product and taste-appeal—spotlighting real ingredients and flavors that consumers would find in their own kitchen cupboards. The campaign extended further with the “Inside the Home” stories. 

Swift produced a series of videos featuring real families, showing how Stouffer’s fits into their lives as a real dinner option they can trust. The unscripted clips featured families and friends representing diverse backgrounds and circumstances—a newly married couple and their tight knit circle of friends in NYC, a military family recently reunited after extended deployment, and a busy husband and wife balancing family and late shifts. 

       
     
       
     
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