SWF036_SWT_DETAIL2_070816.jpg
       
     
SWF036_SWT_DETAIL5_070816.gif
       
     
SWF036_SWT_DETAIL3_070816.gif
       
     
SWF036_SWT_DETAIL4_070816.jpg
       
     
SWF036_SWT_DETAIL6_070816.jpg
       
     
       
     
SWEETARTS FOLLOW YOUR TART

“Follow Your Tart” taps into passions that resonate with SweeTARTS fans, calling on millennials to jump into their obsessions full-tilt. The campaign reflects the brand’s unapologetic commitment to embracing who you are and what you love. Swift created an energized brand identity and digital campaign strategy led by a :60 anthemic video starring Australian electropop singer/songwriter and actor Troye Sivan, live-action role player Mo Mo O’Brien, and chronicler of multiplayer gaming shenanigans Adam Montoya (aka SeaNanners) — all doing their part to make the world a little more tart.

SWF036_SWT_DETAIL2_070816.jpg
       
     
SWF036_SWT_DETAIL5_070816.gif
       
     
SWF036_SWT_DETAIL3_070816.gif
       
     
SWF036_SWT_DETAIL4_070816.jpg
       
     
SWF036_SWT_DETAIL6_070816.jpg