SweeTARTS Follow Your TART
       
     
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SweeTARTS Follow Your TART
       
     
SweeTARTS Follow Your TART

“Follow Your Tart” taps into passions that resonate with SweeTARTS fans, calling on millennials to jump into their obsessions full-tilt. The campaign reflects the brand’s unapologetic commitment to embracing who you are and what you love. Swift created an energized brand identity and digital campaign strategy led by an anthemic video starring Australian electropop singer/songwriter and actor Troye Sivan, live-action role player Mo Mo O’Brien, and chronicler of multiplayer gaming shenanigans Adam Montoya (aka SeaNanners) — all doing their part to make the world a little more tart.

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