Living our best #TeavanaLife.
After joining the Starbucks family, Teavana shuttered its loose-leaf retail stores, and looked to relaunch as a modern tea brand for a younger generation.
From strategy to concept to production, Swift worked closely with the Teavana team to design a fresh approach their social platforms and .com experience. We showcased vibrant flavors, unexpected ingredient combos, and a creative lifestyle to attract new fans daily and stand out in an over-steeped (Get it? Eh?) marketplace.