Putting people at the heart of banking.
Financial marketing is a sea of sameness dominated by large, corporate banks. To help Umpqua Bank authentically break through, Swift created new brand platform built around human relationships and the intersection of money with everyday life. “We’re your bank people” celebrates life’s biggest moments—from new babies to career changes to corporate consolidations.
The platform came to life through video, social banners, and out-of-home advertising. Our data science and creative teams continue to work closely together, monitoring work and optimizing it to attract new customers and generate conversions.