Gatorade

“One-Handed Catch”

Through our own primary research, we found that memes are Gen Z’s MVP. Our audience spends hours looking for, creating, and sharing them with friends.

We developed a meme-inspired, platform-native, influencer-hosted, athlete-cameo’ed, endless-scrolling ad disguised as a Snapchat game. “One-Handed Caaaaatch” offered an “athletic” challenge to our fans on social: How long can you hold onto a football with one hand while navigating an obstacle course of flying objects?