Lean Pockets lovers are loyal. But even the most steadfast fans crave a little something new. To celebrate their updated recipes and artisan-inspired crusts, Lean Pockets collaborated with Swift to let people know they turned up the fancy.
Working with award-winning director J.J. Adler, we shot a series of videos targeted for pre-roll and Facebook. Our approach leveraged the innate comedic skills of our on-screen talent to bring the scripts to life, and reinforce the brand’s playful approach.
In addition, we created supporting dynamic social content to extend the campaign message, further building on the “You Fancy” language while expanding the brand’s visual style.