Stouffer’s recently relaunched its classic lasagna with a brand new recipe featuring simplified and wholesome ingredients. In support of the relaunch campaign, “It’s What’s On the Inside That Counts,” Swift created a variety of digital and social content.
Initial launch creative was centered around product and taste-appeal—spotlighting real ingredients and flavors that consumers would find in their own kitchen cupboards. The campaign extended further with the “Inside the Home” stories.
Swift produced a series of videos featuring real families, showing how Stouffer’s fits into their lives as a real dinner option they can trust. The unscripted clips featured families and friends representing diverse backgrounds and circumstances—a newly married couple and their tight knit circle of friends in NYC, a military family recently reunited after extended deployment, and a busy husband and wife balancing family and late shifts.